Beyond the Crucible
Building a coaching brand, brand story, podcast, e-course, and content ecosystem for those who need to hear, “Your worst day doesn’t define you.”
After a failed $2.25B (AUS) takeover bid of his family’s 150-year-old media empire at the age of 26, Warwick Fairfax stepped back to examine his losses, come to terms with the experience, and turn his hard-earned lessons into a beacon of hope for others ready to move forward from failure or loss. He was ready to publish a book on his insights and experiences, but first needed to find and connect with an audience.
The resonant heart of Warwick’s brand story was not his failure, but his journey back from it. What can we learn from our failures, great or small, that can help us take a great leap forward? The answer was a unique framework for self-illumination and charting an actionable course for a new life of significance, fulfillment, and joy.
POINT OF VIEW
“SIGNAL has been an amazing branding and marketing firm to work with. What sets them apart is that you feel like you are more than a client. They are your trusted partner who are in it with you for the long run. They care as much about the success of my brand, and the mission behind the brand, as I do. That says a lot. They bring a superb mixture of creativity with the ability to get things done. Thinking outside the box is their specialty.”Warwick Fairfax
Beyond the crucible
Founder & Author
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