We create and activate
brands people love.
SIGNAL Brand Innovation is a brand consultancy and strategic design firm that helps organizations and their leaders align their brand with their business strategy to take great leaps forward.
A brand that powers great leaps forward is a brand that is loved.
because the brand is so crystal clear on who it is and what sets it apart that it attracts the right customers and employees, aligns the team around what matters most, and pushes away competitors.
because it tells a brand story they can see themselves in. A story that they’re proud of and they believe in. A story they own. A brand story they love to share, in word and in deed, with contagious enthusiasm.
because it makes a promise so magnetic and delivers an emotional experience so meaningful they can’t resist it. Consistency keeps them coming back for more — and inspires brand devotion they can’t help but talk about.
B2B or B2C, for-profit or nonprofit, established or emerging brands — it doesn’t matter. Today’s customers and employees alike demand nothing less than brands that earn their love.
Featured Case Study :: Vendavo
Global B2B Price Optimization Technology
Global Engagement Platform
Food & Beverage
On Purpose Now
Personal & Business Coaching
Cornell Hotel Society
Global Alumni Organization
Beyond the Crucible
Personal Development Coaching & Content
Our five-phase process builds brands people love — and equips brand leaders to succeed — across industries, geographies, and organizations of any size.
Brand Activation Path
- In-depth Stakeholder Interviews
- Insights from Existing Research and Data
- Competitive Brand and Messaging Audits
- Original Audience and Market Research
- Qualitative Focus Groups (in-person and online)
- Quantitative Surveys
- Audience Segmentation Studies
- Change Readiness Assessments
- Brand Architecture
- Brand Platform
- Value Proposition
- Brand Values
- Customer Avatars
- Brand Story
- Visual Brand Signals™
- Customer Journeys
- Offer Definition
- Brand Implementation Roadmap
- Naming and Tagline Development
- Brand Identity
- Brand Look, Feel and Voice
- Brand Messaging and Message Mapping
- Digital Branding
- Environmental Branding
- Operational Branding
- Brand Assets and Templates (digital and print)
- Signage and Wayfinding
- Employee Education and “Roll-in”
- Specialized Team Training
- Brand Training Materials
- Internal Brand Campaigns
- Brand Standards and Implementation Guidelines
- Brand Launch Plan
- Brand Launch Communications
- Brand Marketing Materials (digital and print)
- Environmental Brand Installations
- Benchmarking and Metrics Tracking
- Brand Management Setup and Consulting
- Fractional Chief Brand Officer and Chief Creative Services
Let’s discuss how we can customize our Brand Activation Path to serve your unique circumstances, achieve your business objectives, and realize your vision for success.
Learn how our fast-paced, self-propelled 90-Day Brand Accelerator™ process can get you the potent, ready-to-launch brand you need to up your game for major-league success and scalability now.
“As an executive, I have been through a lot of branding experiences. So, I know what a good one should look like. SIGNAL was the best I’ve participated in. They brought insight, analysis, perspective, and creativity beyond what I or our staff had. The thoughtfulness and completeness were fantastic.”Tom McGehee
“We developed a great working relationship with SIGNAL, and their dedication to helping us launch a new lifestyle brand is evident in all aspects of the community. Their vision and approach truly brought the new community to life.”Erin Boggs Willis
Real Estate Strategy Consultant & former Corporate Director, Investor Relations and Communications
“We’ve often reflected back on the work we did with SIGNAL as truly foundational to transforming our culture. We’ll always be grateful for their guidance and thought leadership. Plus, it was really fun!”Kristin Thielking
Chief People Officer
“SIGNAL has been an amazing branding and marketing firm to work with. What sets them apart is that you feel like you are more than a client. They are your trusted partner who are in it with you for the long run. They care as much about the success of my brand, and the mission behind the brand, as I do.”Warwick Fairfax
Beyond the crucible
Founder & Author
“SIGNAL served as a true partner in building our brand. Not only did they help us discover and communicate what makes us true, meaningful, and different, but they also helped navigate the political landscape of our organization to make the brand real to stakeholders at the university.”Sharon Ayala
Point Loma Nazarene University
Associate Vice President, Marketing
“The SIGNAL team was tasked with brand development, and to say they rose to the task is an understatement. They were able to build not just one but five beautiful brands that had to cohabitate under the same roof yet remain independent of one another. The tools and structure they were able to create allowed us to remain flexible, while still maintaining a strong core brand ethos.”Amy Veal
LODGIC EVERYDAY COMMUNITY
Former National Marketing Manager
SIGNAL is certified as a Woman-Owned Small Business by the U.S. Small Business Administration.
Founded in Colorado in 2009, we are fully remote serving clients worldwide from Denver and Southern California.