We create and activate
brands people love.

SIGNAL Brand Innovation is a brand consultancy and strategic design firm that helps organizations and their leaders align their brand with their business strategy to take great leaps forward.

A brand that powers great leaps forward is a brand that is loved.

B2B or B2C, for-profit or nonprofit, established or emerging brands — it doesn’t matter. Today’s customers and employees alike demand nothing less than brands that earn their love.

Vendavo brand strategy, brand identity, and brand culture case study. Business woman in yellow.

Featured Case Study :: Vendavo
Global B2B Price Optimization Technology

See Case Study +

Our five-phase process builds brands people love — and equips brand leaders to succeed — across industries, geographies, and organizations of any size.

Brand Activation Path

Are you an
Established Brand…
ready to take your next great leap forward?

Let’s discuss how we can customize our Brand Activation Path to serve your unique circumstances, achieve your business objectives, and realize your vision for success.

Are you an
Emerging Brand…
ready to accelerate and scale your business?

Learn how our fast-paced, self-propelled 90-Day Brand Accelerator™ process can get you the potent, ready-to-launch brand you need to up your game for major-league success and scalability now.


“As an executive, I have been through a lot of branding experiences. So, I know what a good one should look like. SIGNAL was the best I’ve participated in. They brought insight, analysis, perspective, and creativity beyond what I or our staff had. The thoughtfulness and completeness were fantastic.”

Tom McGehee

Co-Executive Director

“We developed a great working relationship with SIGNAL, and their dedication to helping us launch a new lifestyle brand is evident in all aspects of the community. Their vision and approach truly brought the new community to life.”

Erin Boggs Willis
Taylor Morrison

Real Estate Strategy Consultant & former Corporate Director, Investor Relations and Communications

“We’ve often reflected back on the work we did with SIGNAL as truly foundational to transforming our culture. We’ll always be grateful for their guidance and thought leadership. Plus, it was really fun!”

Kristin Thielking

Chief People Officer

“SIGNAL has been an amazing branding and marketing firm to work with. What sets them apart is that you feel like you are more than a client. They are your trusted partner who are in it with you for the long run. They care as much about the success of my brand, and the mission behind the brand, as I do.”

Warwick Fairfax
Beyond the crucible

Founder & Author

“SIGNAL served as a true partner in building our brand. Not only did they help us discover and communicate what makes us true, meaningful, and different, but they also helped navigate the political landscape of our organization to make the brand real to stakeholders at the university.”

Sharon Ayala
Point Loma Nazarene University

Associate Vice President, Marketing

“The SIGNAL team was tasked with brand development, and to say they rose to the task is an understatement. They were able to build not just one but five beautiful brands that had to cohabitate under the same roof yet remain independent of one another. The tools and structure they were able to create allowed us to remain flexible, while still maintaining a strong core brand ethos.”

Amy Veal

Former National Marketing Manager

Animated graphic that shows all that SIGNAL has to offer: Brand Strategy, Illuminating Insights, Strategic Design, Verbal Branding, "Wow" Solutions, Brand Storytelling, Experience Design, Valued Partnership.

SIGNAL is certified as a Woman-Owned Small Business by the U.S. Small Business Administration.

Founded in Colorado in 2009, we are fully remote serving clients worldwide from Denver and Southern California.