Scaling a successful coaching brand beyond its magnetic founder with a new brand strategy and brand identity.
Mike Valentine was already a successful executive coach and leader with more than 30,000 hours developing top leaders across industries, helping them to find the clarity, focus, and direction that enables them to live their lives with passion and intensity. Now he was ready to scale his brand to reach a wider audience.
He wanted to level up his personal coaching brand so that it was ready to deploy across products and services, including the new Life Game on Purpose app, and help him to ultimately achieve his prime directive: positively impacting a million lives with his unique approach to empowering people to live every day with intention, On Purpose Now.
“I honestly never would have believed it if someone had told me brand work will increase your sense of clarity, focus, and direction all across your business and life. You will increase the ability to make effective decisions, lead your team, and sell your services by 30-50% … yet that is what happened with the masterful support of Cheryl, Cristina, and their experts. The value they have added to my lifework and business is priceless. They delivered 90% more than I expected or imagined — and so much was what I did not know that I didn’t know. They are true masters.”Mike Valentine
On Purpose Now
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