Creating elevated restaurant branding, brand identity, brand messaging, and experience branding for a whole new concept.
Our client asked us to help develop a new three-meal, polished casual restaurant concept from the ground up. The concept needed to have a distinctive brand and personality, but be flexible enough to take on the local community character, chef’s voice, and local flavors of whatever market it entered across the Midwest.
FOOD & BEVERAGE
“Cheryl and her team at SIGNAL make brand work actionable and useful — far beyond the marketing function often associated with branding. SIGNAL’s rigor in research and ability to define a brand through their unique platform format — which then serves as a cohesive filter for experiential, operational, and financial decisions — has proven an effective tool and ‘North Star’ to our restaurant work and the development of the project overall.”Julia Heyer
Principal Restaurant Consultant
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