Helping kids overcome fears and anxiety in times of crisis with brand storytelling, character design, and brand identity.
Tommy Moose was ready for a refresh. The plush toys live in thousands of fire trucks, police cars, hospitals, and crisis shelters nationwide, ready for first responders and essential workers to distribute to kids in need of comfort and a listening ear in crisis situations. For over ten years, more than 250,000 Tommys had reached children exactly when and where they needed him. But throughout the years, Tommy’s design had become dated. We seized the opportunity to strengthen and expand Tommy’s appeal, mission, and ability to meet kids where they are.
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